Marketing Plan Tasks 9/21/2006

For October 5, 2006:

• review Strategic Plan, working group documents, and Organizational Task Force reports in Reports and Documents
• review LibQUAL results
• review TellUs comments (Celia will bring)
• link to school calendar on wiki: what other calendars do we need to consult?
• begin to identify pr resources

For October 19, 2006:

• look at ads in the other ARL libraries
• look at ALA marketing kit
• review SOLINET links (distributed at meeting)

For November 2, 2006:

• identify PR resources (completed)
• review Communications Vehicle Survey
• identify supporters of the marketing plan
• review feedback from S&P

For November 16, 2006:

• create list of ad costs in preparation for budgeting

For December 7, 2006:

• review assessment tools

Future Ideas:

• create focus groups for top audiences