Marketing Plan Tasks 9/21/2006
For October 5, 2006:
- review Strategic Plan, working group documents, and Organizational Task Force reports in Reports and Documents
- review LibQUAL results
- review TellUs comments (Celia will bring)
- link to school calendar on wiki: what other calendars do we need to consult?
- begin to identify pr resources
For October 19, 2006:
- look at ads in the other ARL libraries
- look at ALA marketing kit
- review SOLINET links (distributed at meeting)
For November 2, 2006:
- identify PR resources (completed)
- review Communications Vehicle Survey
- identify supporters of the marketing plan
- review feedback from S&P
For November 16, 2006:
- create list of ad costs in preparation for budgeting
For December 7, 2006:
- review assessment tools
Future Ideas:
- create focus groups for top audiences
