Communications Committee Minutes, July 17, 2008
Present: Suellen Stringer-Hye, Tracy Primich, Robyn Harris, Henry Shipman, Ava Wilson, Celia Walker, Sue Erickson, Ronee Francis.
1) Name change from VU e-archive to Discover Archive: The committee discussed the various issues related to the name change including lack of clarity about how Discover Archive might fit in with DiscoverLibrary. After much discussion, we determined that Discover Archive could be a good name for VU e-archive if we paid attention to consistent branding. To this end we decided to try to come up with a “signature” (to use the language of Creative Services) that parallels the DiscoverLibrary Signature. Thus, we recommend that a DiscoverArchive signature be created with the two words connected and that redesigns of the Discover Archive interface will begin to use elements from the DiscoverLibrary interface to tie them together. Although DiscoverLibrary and DiscoverArchive do not serve the same function and it is likely that records from DiscoverArchives will be ingested by DiscoverLibrary, it was determined that there was value in leveraging the “Discover” concept and identity to help market to potential donors and attract potential users. We also discussed using just “archives” rather than DiscoverArchives within DiscoverLibrary, but this decision can be deferred until such time as the records are actually available from the DiscoverLibrary environment. We also agreed to work with Ronee as she develops marketing tools such as brochures and the DiscoverArchives interface to make sure we are keeping a consistency of vision that doesn’t dilute the product names. Ronee shared mock-ups of marketing materials and brochures, and her suggested ideas, and decorative elements of the materials, were met with enthusiasm.
2) Suellen, Sue, and Robyn met with Flo regarding clarification of committee responsibilities and tasks. Without a Director of Communications within the Heard system, some tasks and information flow needed clarification. Funding issues were also clarified.
3) Budget and marketing materials:
- Folders: Robyn will obtain folders that are glossy, with black foil stamp. The group was comfortable with Robyn making the final color choice.
- Bag: White recycled plastic bags will be purchased.
- Buttons: 500 3” buttons (“Be Brilliant” plus URL) will be purchased. 500 1 ¾” buttons will be purchased (“Be Brilliant” only)
Next meeting: Thursday, August 7.