Accomplishments
- Implemented the library’s first marketing campaign, “Be Brilliant”
Be Brilliant Buttons
- Implemented the Library News Online
- Maintained web ticker, Staffnews
- Created web ticker schedule
- Worked with Creative Services to create a new library signature
New Signature
- Created and distributed the following marketing products:
- Bags with preservation message - "Be Considerate: Take care of your books"
- Pens with library URL
- ILL brochure - "Be Brilliant"
- "Be Brilliant" buttons
- 2007/2008 Guide to Libraries
- Folders with new Vanderbilt logo
- Faculty Delivery bookmarks - "Be Brilliant"
- Promotional Programming
- In Progress
- Be Brilliant Posters http://staffweb.library.vanderbilt.edu/testweb/tichi.html
Be Brilliant posters
Goals
- Enhance, consolidate and integrate news services for public
- bring blog into Heard template
- insure currency of info
- integrate ticker with newsonline blog
- review content for newsonline blog
- create tagging ontology for news types and audiences
- create rss feeds that pull from above ontology for use in a variety of services
- investigate creating a more attractive email distribution of news
- Enhance consolidate and integrate news services for staff
- insure currency of info on staffweb
- bring staffnews blog into staff template
- pull news headlines into staffweb
- reformat email to increase ease of reading
- add photos to staff directory database
- Set marketing plan and schedule for 2008/2009
- Create tools that library staff can use for marketing
- Be prepared to market new services and products that are developed throughout the year