Committee Home

Accomplishments

Planned and executed promotional campaign for arrival of Connie V. Dowell

• website
• video interview series
• Emma email campaign

• see Publicity Plan

Created set of "Be Brilliant" posters

• Poster Series
• Distributed 105 small and 55 large posters to several campus locations (including classroom buildings, student centers, dormitories, 7 of the libraries, and other locations).

Continued the "Be Brilliant” marketing campaign

• Created and distributed the following marketing products:
  • Bags with preservation message - "Be Brilliant: Please protect our books" (made from recycled materials)
    • front of bag
    • back of bag
  • Pens with library URL
  • ILL brochure - "Be Brilliant"
  • "Be Brilliant" buttons
    • large button
    • 3 sizes of buttons
  • 2008/2009 Guide to Libraries
    • front of guide
    • back of guide
    • campus map
  • Folders with new Vanderbilt logo
    • folder front
    • folder inside
  • Faculty Delivery bookmarks - "Be Brilliant"
  • Banners
• see Marketing Schedule

Maintained web ticker, Staffnews

Worked with Ronee Francis to change name of VUe-archive to DiscoverArchive and create consistent "look and feel" for website.

Prepared Promotional Materials for Family Weekend

• Welcoming Powerpoint

Added and updated Facebook fan page (77 fans)

Helped Promote National Library Week

Created flyer template and Conference flyer for Modernist Studies Association

Worked to get information about the library posted more frequently on MyVU (faculty-staff Web site) and the Vanderbilt News Service page

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Last Year's Goals (2008-2009)

• Enhance, consolidate and integrate news services for public
  • bring blog into Heard template
  • insure currency of info
  • integrate ticker with newsonline blog
  • review content for newsonline blog
  • create tagging ontology for news types and audiences
  • create rss feeds that pull from above ontology for use in a variety of services
  • investigate creating a more attractive email distribution of news
• Enhance, consolidate and integrate news services for staff
  • insure currency of info on staffweb
  • bring staffnews blog into staff template
  • pull news headlines into staffweb
  • reformat email to increase ease of reading
  • add photos to staff directory database
• Set marketing plan and schedule for 2008/2009
• Create tools that library staff can use for marketing
• Be prepared to market new services and products that are developed throughout the year

The Communications Committee was able to accomplish most of the above goals in 2008/2009. We still need to create the ability to produce multiple news feeds and come up with a more attractive way to distribute emails.Many of the last year's goals were accomplished through the creation of the new staffweb. The reformatting of email and the addition of photos to the staffweb are ongoing goals.

This year we were able to follow our marketing plan from 2007/2008 and also create an extensive campaign to highlight the arrival of the new Dean of Libraries. Additionally the CC formed a sub-group to help prepare a marketing plan for the LibQual survey.

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Committee Review

CC SWOT Analysis	Positive	Negative
Internal	Strengths Creative group Active participants Good representation Cohesive team; works well together Support important library missions	Weaknesses Need organizational connection, like other committees No direct communication channel to library administration No time for assessment
External	Opportunities Meeting an important need: communicating Well supported by library administration Improve internal communication Raise library's visibility to community Publish articles in professional journals Submit products and materials to contests	Threats Unsure about status of committee Unsure about future of branding and style guidelines for library communications Unsure about how to proceed with next year's marketing plan. Do we still keep with "Be Brilliant Campaign"

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Goals for 2009-2010

The Committee decided to wait to set goals for next year until the status and mission of the committee was set.